Head of Marciano
SCOPE: $150 million global revenue with full responsibility and ownership of the P&L
Leader of the brand reporting to the Chief Merchandising Officer and Chief Executive Officer.
Spearheading the global growth strategy of Marciano in collaboration with the European team.
Developing and implementing a comprehensive plan for all direct-to-consumer (DTC) channels, e-commerce platforms, and wholesale initiatives. Ensuring a cohesive and robust strategy that aligns with the brand's objectives and drives sustained growth across international markets.
Provide effective leadership and mentorship to my team, fostering their professional growth and development, resulting in over 15 promotions over the course of my tenure.
Key Results
Achieved an average 85% adoption rate thanks to a strong partnership with the design team in which we collaborated on seasonal line plans and sales strategies.
Achieved a +32% comp YoY while implementing effective inventory levels, leading to a significant reduction in weeks of supply (WOS) by turning 8 weeks faster than the prior year.
Accomplished the successful re-launch of Marciano shop-in-shops within Guess, driving remarkable results. Achieving a +67% comp YoY.
Increased e-commerce sales by +20% to the prior year by focusing on an online exclusive offering to further drive sales and customer engagement.
